Telugu Society of America, popularly known as TELSA was the brainchild of Sri Viswanatha Achyuta Deva Rayalu. Sarma Indraganti, Padma Indraganti and K.V. Baparao were part of the team that gave his ideas the organizational structure it needed. It was incorporated in 1998 and received its non-profit status as a tax-deductible 501 (C)3 organization in 2003.
Sri Rayalu, eldest son of the legendary Telugu poet and writer Sri Viswantha Satyanarayana, was an auto-didact in classical Telugu literature and the Vedas and was a traditionalist. He was nevertheless quite tolerant of the radical departures which took over Telugu letters from the mid 1800’s on wards. His stewardship marked TELSA as a forum for small gatherings, often addressed by literary scholars, poets, dramatists, nearly all traditionalists, and an odd assortment of eminent visitors from other fields. Many of the men of letters were dedicated followers of Sri Satyanarayana and offered deep insights into his work.
When there was no visiting luminary, it often fell to local writers and Sri Rayalu himself to enliven these gatherings with their own offerings. Murali Chanduri was one of those. But the difference between their worldview could not be greater. Murali is an atheist and an iconoclast, irreverent of classical literature so suffused with religion, yet respectful of their poetic beauty wherever he could find it and he is totally preoccupied with contemporary concerns and the human condition. But in an odd twist, as he was leaving for India in 2006, never to return as it turned out sadly, Sri Rayalu and his wife Mrs.Kamala both asked Murali to take over TELSA and do with it what he would, but keep it going. Thus began the second and continuing chapter of TELSA.
Just as in the first 8 years, we continued to hold literary gatherings where we have lively proceedings which in the most recent times have begun to inspire first-time writers. We have had these sessions as stand-alone events, as part of our camps in the woods or cook-outs in local parks attracting larger gatherings. We have also held many events showcasing local talent in drama, dance and music in the last 16 years. Many of our child participants are today young adults out of college, working or pursuing professional careers.
The team with Murali as President took major strides in:
In an effort to translate the second objective above, the team has agreed upon to try out the following activities:
In 2020, Murali passed the baton to Mallik Kesavaraju as President and together with a strong Executive Committee, we continued to advance the approach and philosophy set out here:
While we cannot and will not claim to have had any great success in reaching policy makers or executive functionaries with our message and moving them in our direction we can say we have been part of the vanguard the world over, where opinion is demonstrably seeking new directions.
While our media appearances, walkathons, countrywide tours, district-wide rural visits of the former Andhra Pradesh did not make a break-through in spreading our developmental philosophy, they have had significant success in mobilizing funds, prioritizing the needs of rural high schools by their own lights, and developing ways to address them. But before we present the numbers, let me just say “charity, even philanthropy, no matter how large it might be, is not the solution to the problem of inequitable and misconceived development. Only an equitable, evenly distributed development can truly improve the human condition.” To understand the magnitude of the problem, consider this! The world’s GDP last year was roughly 85 Trillion Dollars. Charity and philanthropy took in about 700 billion dollars, less than one percent. Much of this charity goes to religious organizations, medical research, higher education, arts, museums and so on. The poor, the hungry and the abandoned adult or child in some corner of the globe might get a few crumbs if she/he gets lucky. But, when that happens lives change, one individual at a time.
Here is what we have done since 2010. These numbers are approximate and subject to revision as they change constantly.
Now, a word about how we treat our donations! As a sacred trust, to say the least. Historically, as much as 96%-98% of donations received by us have gone to the beneficiaries. And that is not a record many can beat or equal! We give nearly all of our assistance in rural government schools. Not those run by private managements for profit!
After extending a helping hand to over 425 rural high schools with various kinds of assistance we have decided to add one more approach to the package of initiatives we have been pursuing. We would pick two or three schools with a leadership firmly committed to the welfare and education of their students and adopt such a school for substantive physical and educational infrastructure building. The hope is that such a project, if successful, could be a source of transformation within a rural community and also lead to others adopting a somewhat similar approach.
As our first school, we selected Murikipudi in Guntur district of Andhra Pradesh after we were convinced that we found a willing and competent partner in Mr.Karimulla Ghantasala, Head Master, Zilla Parishad High School. Mr. Karimulla impressed us when he completed an 11 page village survey and drew a conceptual developmental plan for the village in collaboration with his colleagues and select students and sent it with an application for bicycles for students of the school as required by us. Many others chose not to send the bicycle application because we made the survey and the plan, a requirement to consider them for bicycles.
Since then, he has reinforced our initial judgement during our multiple personal visits and phone conversations with his cost-saving efforts and diligent execution of the projects we funded. His willingness to go the extra mile has saved money in several projects.
We have carried out the following projects at the school, so far.
During pandemic, with outdoor activities restricted, we conducted “Rachayita tO mukhamukhi” (రచయితతో ముఖాముఖి) program on YouTube that introduced various story writers to the audience of Telugu story lovers. The uniqueness of the events is that the writer reads the selected story in his/her own voice and answers the questions on the story from audience and TELSA moderator.
TELSA, as part of 21st anniversary celebrations in 2019, performed Gayopakhyanam (గయోపాఖ్యానం) drama by local talent and also gave a forum to “Inversion”, an English play written by Anand Pucha.
In 2019 and 2022, TELSA conducted competitions for Telugu stories, plays and poetry, and awarded considerables sums as prizes to encourage writers. Read the stories and plays from 2019 competition in our online magazine “Sangati”. The web magazine you are reading now has the winners of the competition we counducted 2022.
Our next project at the school is to make Murikipudi ZP High School a pilot school for digital instruction in line with AP State Government contract with Byju’s edutech software. We also would like to expand interactive Spoken English classes to more grades.
Another idea we are weighing is to conduct interactive spoken English classes over the internet for higher grade students by a group of high school students here. There are other ideas we are considering and will implement as we find resources and willing participants on both sides.
To conclude, TELSA is always thinking of helping the disadvantaged, ready to reimagine old ways of doing things and fashion new programs and methodology.